WordPress Hosting

Just wanted to recommend a great WordPress-specific hosting vendor, WP Engine.

Putting up and running a WordPress site is easy but getting it to load quickly is HARD. That’s a well-known fact. These guys have a hosting solution built specifically to deliver fast WordPress sites. Check them out.

How Much of Your PPC Traffic is Mobile?

If you’re buying pay per click traffic on Google AdWords and you’re using their standard “all devices” settings, you’re getting a mix of web and mobile traffic. Google makes it pretty easy to figure out what is what though. You can include this parameter in your URLs to determine how much of your traffic is from mobile devices:

{ifmobile:[value]}

If you don’t know what I’m talking about, you should check out all of the parameters Google allows and you’ll learn a LOT about the traffic you’re buying: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=178482

Once you’ve done that, you should absolutely take the next step and create separate campaigns to target and better convert your mobile users. But that’s a topic for a future post…